With Framer, I led product design initiatives for key user flows, delivering impactful designs that seamlessly integrated functionality with user needs. Tasked with creating a landing page, sign-up flow, and user profile experience, I employed a meticulous approach—prioritizing scalable design systems, user-centric information architecture, and collaboration with cross-functional teams. My process included developing wireframes, refining prototypes, and conducting design reviews to ensure alignment with business goals and user expectations.

I also contributed by designing a final PDF export feature, balancing technical constraints with aesthetic and functional precision. This enabled users to share polished, print-ready versions of their work.

This project allowed me to combine strategic thinking, user empathy, and design expertise to help Framer connect with its audience and achieve measurable outcomes.